French luxury fashion house Chloé has appointed 5th generation K-pop artist 'MEOVV's Anna as a global ambassador.

Anna, who possesses innate creativity and natural energy, perfectly embodies the free-spirited, feminine, and effortless charm that Chloé pursues.

Anna debuted her first collaboration with the Maison in Paris through the Paddington bag campaign, photographed by David Sims and directed by multiple award-winning director Mati Diop.

She expressed, “Chloé has always symbolized freedom, authenticity, and natural beauty, values that resonate deeply with me. It is an honor and a joy to join as an ambassador for such a Maison, and Chemena Kamali's vision for Chloé also greatly inspires me.”

Meanwhile, Chloé is a French luxury house established in 1952 by Egyptian-born Parisian Gaby Aghion, who introduced the world's first luxury ready-to-wear and offered women freedom and individuality. Under the direction of current Creative Director Chemena Kamali, it continues the founder's vision of free-spirited femininity and effortless elegance.